About us

Small team.
High standards.

All Set Consulting was founded to bring a better kind of ERP implementation to growing businesses in Australia and Europe: senior, straightforward, and in it for the long run.

Why we started All Set.

We’ve seen what happens when business software is implemented well: teams stop re-keying data, month-end stops being a scramble, and owners finally see the whole business in one place.

We’ve also seen the other side: projects handed to junior teams, scopes that never quite close, and systems that are customised until nobody dares upgrade them.

Between the two of us we cover both sides of an ERP project. Freek brings a commercial background in SAP sales; Samuel brings a developer’s grasp of how these systems are built and connected. Together, that means sound business advice and solid engineering from the same small team.

All Set exists to do it the first way, every time. We focus on Odoo because it gives growing businesses an enterprise-grade platform without enterprise-grade complexity. And we stay small so that the people you trust at the start are the people who see it through.

Why “All Set”?

Because that’s how go-live should feel.

Everything in its place, everyone trained, nothing left hanging. That feeling is what we design every project around.

The team

The people you’ll work with.

One commercial lead, one technical lead, and no hand-offs in between.

Samuel Labenne

Co-founder · Technical lead

A developer at heart, Samuel leads the technical side of every project: solution architecture, configuration, data migration and integrations.

When standard Odoo can’t do the job, Samuel builds what’s missing, cleanly and upgrade-safe, and only when it genuinely earns its place.

Freek van Reijen

Co-founder · Commercial lead

Freek comes from SAP sales, so knows the ERP world from the commercial side: what it takes to build a sound business case and keep a project tied to real outcomes.

At All Set, Freek leads client relationships, scoping and proposals, making sure every engagement is clearly defined and set up to pay for itself.

How we work

What you can count on.

Honest advice

If Odoo isn’t the right fit, or a feature isn’t worth building, we’ll tell you, even when it costs us work.

Standard first

We lean on what Odoo does well out of the box and customise only where it clearly earns its keep.

Own the outcome

We measure success by how your team works six months after go-live, not by hours billed.

Stay close

Small by design, so you always deal with the people who know your business and your system.

Let’s talk about your business.

Tell us where the business is today and where it needs to go. A 30-minute call is usually enough to know whether Odoo, and we, are the right fit.